Micah Larsen is a “rogue persuasion scientist” and communications consultant. Her practice, Apis Communications Science, has helped many individuals and organizations communicate more effectively. In this episode we discuss the intersection of communications and marketing, techniques you can use to be more persuasive, and ways you can detect others’ attempts to persuade you.

An expert in all things brand, Kevin Keohane is Director of Brand & Talent Strategy at Partners Creative, a Missoula-based marketing and creative agency. Kevin is a published author (Brand & Talent) and the prolific guitarist and frontman for Catnyp. There is a lot to learn from Kevin in this dynamic and wide-ranging conversation. Enjoy!

Hank Donovan is the doer of all things at Rattlesnake Cables, Effectsbay.com and several other music-focused entrepreneurial ventures. Hank explains why good cables are a critical and often over looked investment and how he helps musicians find the sound they’re looking for. Hank is also an accomplished musician himself, playing guitar for the Magpies and touring throughout the West.

University of Montana biologist John McCutcheon studies microbial genomics and symbiosis. In this week’s episode, John explains these fancy science terms and tells us why the work he and his colleagues are doing informs our basic understanding of life and evolution. Plus, he’s got some compelling things to say about being a professor.