This week on #ANewAngle we speak with Geoff Peddicord (@geoffpedd), Vice President and Marketing Director at First Security Bank. Learn all about the long, strange trip he took to running marketing for this important local institution. Geoff is deeply engaged with the College of Business at the University of Montana, serving on our advisory board and frequently speaking in our classes. He’s also a bit of a marketing super-hero through his philanthropic agency, Brand Camp. Oh, and that’s him ripping guitar in our intro.