The Ethics of Data-Driven Persuasion with John Chandler & Christopher Preston

The Ethics of Data-Driven Persuasion with John Chandler & Christopher Preston

Our digital footprints now influence nearly all of the information we see, making the question of ethics in business and marketing much more salient. To wrestle with this fraught topic, Justin enlists the help of two UM colleagues – Dr. John Chandler, marketing professor and data science practitioner, and Dr. Christopher Preston, philosophy professor and ethicist. Together they open up about thirty doors in a wide-ranging conversation.

Micah Larsen: Rogue Persuasion Scientist

Micah Larsen: Rogue Persuasion Scientist

Micah Larsen is a “rogue persuasion scientist” and communications consultant. Her practice, Apis Communications Science, has helped many individuals and organizations communicate more effectively. In this episode we discuss the intersection of communications and marketing, techniques you can use to be more persuasive, and ways you can detect others’ attempts to persuade you.