A New Angle
A New Angle
The Ethics of Data-Driven Persuasion with John Chandler & Christopher Preston
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The Ethics of Data-Driven Persuasion with John Chandler & Christopher Preston

Our digital footprints now influence nearly all of the information we see, making the question of ethics in business and marketing much more salient. To wrestle with this fraught topic, Justin enlists the help of two UM colleagues – Dr. John Chandler, marketing professor and data science practitioner, and Dr. Christopher Preston, philosophy professor and ethicist. Together they open up about thirty doors in a wide-ranging conversation.

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